One week of Bi-Lo action. It's bright, shiny and red. The local-brand products are red, and don't quite look as lo-fi as "savings" brand, or "black and gold". Walking around's a pretty cheery experience. And don't forget those downward-pointing triangles, just to hammer home the "Lo" in Bi-Lo.
Reminds me of the forward pointing triangle in FedEx. Subliminal messages in design, cool.
posted on April 30, 2003 8:17 AM by vanessa.